Project Details

Project Description

Bentall - a commercial real estate investment firm and management company - was launching a new automated system called BORiS to report and track site incidents (power outages, diesel spills, etc.). We were engaged to develop a teaser campaign to get employees excited about and interested in the system. We created four linked comic strips, issued separately over four weeks, that showcased different elements of the system while telling an interesting tale about that loveable superhero BORiS.