Mars Canada Food - the folks that bring you Uncle Ben's rice - needed to develop some branding to support a new strategy launch with a particular focus on growth, of the business, and its people. Well, what does rice do? Other than nourish, it grows! We were able to tie the strategy to the product (the very best metaphors are those you don't have to explain) and voila, from one grain to a bowl of goodness! Wow, that's making me hungry.