Project Details

Skills: Branding and design
Client: Mars Canada Petcare

Project Description

We were approached to develop an internal communication campaign (including new platforms, vehicles and branding) to launch a new multi year strategy. We wrapped everything in the theme of a dog race (in this case cats were allowed to participate too - go Whiskas!) because of the terrific metaphor (endurance, competition and a word I really hate but applies here - excellence) and the direct tie to the client's products. Mush!