Project Details

Project Description

As part of the communication support on the massive SAP implementation at Loblaw - Canada's largest supermarket chain - we were tasked with making something very dry - business intelligence functionality - interesting to the average colleague. Taking our lead from those cheesy late night infomercials, we developed a concept that played up the functionality of the software (it really does slice and dice - data) and stoked the "Can't wait? Get started today" response the client was hoping for. That the project lead was also willing to be our loud mouth spokesperson was just icing on the cake. This video contains a mix of live action footage, stock imagery and animation.