Project Details

Project Description

In 2004, Cadbury Schweppes purchased Adams Brands and set about integrating the two businesses. In Canada, this meant bringing together thousands of colleagues in a new location. We developed a brand suite that included whimsical images depicting all functions (from Finance to Sales to Supply Chain) to identify departmental spaces in the new open-air environment, and an overarching theme that stressed the power of 1 - one company, one brand, one bag (to sell all those fabulous products).