Definitely our favourite video so far and the one we're most proud of. This one tugs at the heartstrings, yet is so aligned to Mars' strategy and values that it's not in the least bit corny. If we do say so ourselves, it's freaking awesome. The video contains a mix of live shot video, stock video and commercial footage to tell the story and issue a rallying cry. "Because we" was the cherry on top of the launch of a new internal communication platform that included new vehicles and branding. At the end of the launch, our client shared the following message: "Thank you for everything leading up to today - well thought out, held together and inspiring. We can ride this platform for a few years which is great. I love working with you!" We love working with her (and all the great folks at Mars) too. And for those of you wondering, yes, the dog snacking down on the Dentastix in the still image is indeed my Abe.